Search results for "Business competitivene"
showing 2 items of 2 documents
Marketing strategy, social responsibility, and value chain in the agri-food system
2020
The agri-food sector has changed significantly over the years, moving from a simple production system to a more and more industrialized one. For agents/operators involved in this sector, ensuring product quality and environmental externalities has become the key point to gaining a competitive advantage. In this context, corporate social responsibility (CSR) fits perfectly. This study analyzes the influence of CSR practices on the economic performance of a random sample of 130 agri-food companies in Italy. The results of an analysis of multiple linear regression models show that the economic performance (measured through value added and income) of agri-food enterprises seems to be influenced…
The rural tourism as development opportunity of farms. The case of direct sales in Siciliy
2014
Tourism has an important role modifying rural communities in their environmental, economic, social and cultural structures, processes and dynamics. In thi s context rural tourism plays a primary role becaus e it is not the rural product that reaches the consumer in the purchase point, but it is the consumer (tourist ) that has to move towards tourist destination to enjoy the pr oduct. So, the aim of this study is to analyse how the opportunities created by the rural tourism can repr esent a vector to promote the growth of farms and territory. Specifically, through a telephone survey conducted among the Sicilian entrepreneurs which j oin to the national network Campagna Amica, it has been an…